Orlando Theme Park News and Events Blog

Cypress Gardens Florida to be Turned Into a Legoland Theme Park

  

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Merlin Entertainment (who owns Legoland) bought Cypress Gardens Theme Park. Now their future plans are going public.

Though Merlin Entertainments Group hasn't yet publicly revealed its plans for the venerable Polk County attraction, which it purchased earlier this month, an email sent yesterday from a Polk tourism official to local elected officials indicates that the company plans to make Cypress Gardens its second Legoland in the U.S.

"Legoland Florida will be the fifth Legoland attraction worldwide," Mark Jackson, director with sports marketing Central Florida Tourism & Sports Marketing, writes in the email.

"Merlin's massive research in the area already indicated that the Legoland brand already has high recognition and a 90 percent intention to visit by families in their target market," Jackson added.

The existence of the email was first reported by the Lakeland Ledger.

Merlin, which owns Legoland, has scheduled a news conference for tomorrow morning to discuss its plans for Cypress Gardens

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